Embedding Virtual Shopping into day-to-day operations

How to embed Virtual Shopping into existing day-to-day tasks without jeopardizing the in-store experience.

Here are a couple of factors to consider when it comes to how best to implement Virtual Shopping into your teams' daily rhythms.

Store Selection: Select up to 10-15 stores to go live per region based on coverage, management, lower footfall, and high adaptability.

Expert Selection: Identify a small team for your go-live who will set the standard and establish your unique brand-specific ways of working.

In-Store/Devices: Consider dedicated chatting hubs and as many company-owned work-indicated devices across the store floor.

Manager Prep: Virtual Shopping should be incorporated into the stores' daily communication (using a daily brief sheet, for example). It should be added to team rotas and the results should be shared. Encourage your management team to pull data from the dashboard and share the wins!

Expert Training: Once digital profiles are created in the Store App, your product experts should be guided to only ‘Go Available’ and connect live with customers if they are either scheduled on the rota to do so or can give their full attention whilst on the shop floor.

Saved Replies: This feature sits within the app and is designed to save your in-store team time and improve efficiency. Store managers are responsible for encouraging teams to share frequently asked questions among their teams and update as and when in the app.