Virtual Shopping Dashboard

Access

Where we can create new Virtual Shopping Dashboard accounts.

💭 How it’s used.

The Klarna team can set up Virtual Shopping Dashboard accounts for new merchants, and control which parts of the platform each account will have access to.

Analytics

Data showing a merchant’s performance with Virtual Shopping in addition to granular data on individual expert’s performance.

💭 How it’s used.

Merchants can access detailed analytics to gauge their success and identify areas for improvement in order to optimize the way they are using Virtual Shopping. This may be on a store level or on an individual expert level.

⚙️ How it works.

Analytics are real-time or near-real-time on both a merchant and individual expert level.

Merchants can export data as CSVs, which can be imported into other systems for more in-depth analysis.

Additionally, it’s possible to export chats in a CSV format.

Demo

The Klarna team is able to create custom sales demos for specific target merchants.

💭 How it’s used.

Prospective merchants can preview how Virtual Shopping may look on their sites, making it easier to understand and visualize how it works and how they may benefit from it.

The Klarna team can customize a demo to show the features and functionalities of On-site Chat. We don’t say it – we show it!

Manage Stores

Manage information related to individual stores.

💭 How it’s used.

Merchants can easily add new stores and update information for each store from one place, including addresses and opening hours.

Manage Team

Manage a team’s access to the Store App.

💭 How it’s used.

Merchants have one central place in which they can invite, approve, manage, and deactivate their experts using the Store App.

⚙️ How it works.

When an expert signs up on the Store App, the merchant will need to approve their account through Manage Team so that they can begin claiming incoming chats. They are also able to deactivate and reactivate their experts’ accounts here.

Merchants are able to assign experts to their various stores and departments, in addition to turning specific Store App features (such as Contacts) on or off.

Merchants can additionally reassign an expert’s contacts to another team member, e.g. if an expert leaves and it’s necessary for another expert to take over their contacts.

Merchant ID

The Merchant ID is a unique ID assigned to each retailer using Virtual Shopping. Shopper events and data are tracked against the Merchant ID, which are then visible to retailers through the Virtual Shopping dashboard. It is automatically issued by Klarna Virtual Shopping.

Settings

Configure all elements of the Virtual Shopping experience!

💭 How it’s used.

Merchants can access a wealth of options to customize Virtual Shopping for both the shopper via On-site Chat and the expert via the Store App. This gives them control over which features they use and how they appear, helping ensure that the experience fits seamlessly in with their brand.

🔧 Configuration

Among the various elements of Virtual Shopping that can be configured are:

Manage Display: Control exactly where and how On-site Chat is displayed on your website, e.g. which pages it should not be displayed on.

Saved Replies: Merchants can upload, edit, and remove any saved replies as may be necessary for their experts to use in the Store App.

Shopper ID

The Shopper ID is a unique ID assigned to each shopper used to identify them across the shopper journey and track all related data points. It is automatically issued by Klarna Virtual Shopping.

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