Virtual Shopping display, customer service, and marketing.
Last (and definitely not least), you'll need to consider how Virtual Shopping should look on your shopper-facing website. Consider the following questions:
Where do you want the chat to display?
Are there limitations of where the onsite chat should never be visible to the shopper? Do you have an existing customer service tool on your site?
When do you want the chat to display?
Should Virtual Shopping be displayed even if an expert isn’t available in real-time?
How do you want the chat to look?
What color should the On-site Chat button be? How do you want to refer to your experts in shopper-facing contexts?
Are you able to dedicate resources to Virtual Shopping marketing collateral?
If so, where? Through email, or your social channels, for example?
