Why Virtual Shopping?
Last updated
Last updated
Achieving your goals with Virtual Shopping
Klarna Virtual Shopping allows your teams to connect with online customers the same way they do with shoppers in-store. They can offer advice, make product recommendations, and generate sales.
While online shopping has risen to new heights in recent years, in-store shopping remains the dominant channel, accounting for nearly 80% of global retail sales in 2021. According to new findings from Klarna's Shopping Pulse Report, consumers favor shopping in physical stores because of the social interaction and level of customer service they offer.
Unlike shopping in-store, the online experience does not allow consumers to see a product up close, touch, or try on items, making it hard to tell if products are true to size, fit, or color. Consumers today are looking for the same level of assistance when shopping online, with over three-quarters (78%) of US shoppers believing that online retailers need to invest in new technology to create more personalized services (45%) and product recommendations (40%).
To help you get set up for success with Virtual Shopping, we’ve put together steps to make the integration process smoooth ➡️
